Strategy is defined as the determination of the basic long-term goals of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals Strategies are established to set direction focus effort define or clarify the organization and provide consistency or guidance in response to the environment. It helps achieve an advantage for the organization through its configuration of resources within a challenging environment to meet the needs of markets and fulfill stakeholder expectations. 3 Levels Of External Analysis Macro Meso Micro Marketing Analysis Analytical Framework Business Analysis Strategy is the direction and scope of an organization over the long-term. . Strategies at Different Levels of Business. Additionally if you approach your strategy using these three levels leaders across your organization will have a better understanding of how their strategic activities impact your c...